Yahoo! Finance News has reported the engagement of marketing services agency eLuminate by MediXall.
MediXall, who are the medical network arm of Grace Century Electronic Medical Records (EMR) portfolio partner Quantum, have engaged eLuminate to assist with their branding and campaign planning across social media and other digital channels, targeting the South Florida region.
Carl Larsen, EVP and Chief Operating Officer of MediXall, commented, “A key element of our successful launch will be securing a critical mass of both providers and consumers to the platform. We are confident that the talented team from eLuminate Marketing will guide us in reaching our goals of at least 1,000 providers and 100,000 consumers to the platform within two months following official launch. eLuminate is also working closely with the MediXaid development team to ensure brand consistency and the highest quality of User Interface and User Experience — absolutely key elements to our success.”