Scott Wolf, CEO and Director of Research and Jennifer Doyle, Vice President of Administration of Grace Century recently attended a seminar entitled “The Evolving Role of Video in Today’s Marketing Mix”, that was hosted by Big Wheel Marketing in the Cove Rotana Hotel, Ras Al Khaimah on December 7th, 2016.
Speakers included Adam Kwasniewski from Google, Kunal Badiani from Oracle Marketing Cloud and Cal Barton from Atlas Television and the content focused on the development of video as a medium for marketing and promotion from the best-practice perspectives of cloud technology, online distribution and cutting-edge creativity.
Grace Century CEO, Scott Wolf commented, “This seminar provided some great insights into how technology – and in particular cloud technology – has completely transformed the video marketing industry in recent years. The medical and healthcare industry is still at an early stage in its embracement of cloud technology, however it is inevitable that it will grow significantly in the use of electronic medical records which is an area where our partner Quantum is a pioneering example of how the future in healthcare will look.”
The seminar was attended by representatives of over 40 organizations from the Northern Emirates spanning Government and the private sector, including the Electronic Government Authority, RAK Department of Economic Development, RAK Free Trade Zone, Arabian Healthcare and Waldorf Astoria.